Wednesday, August 13, 2008

How to Buy a Car - Discover Five Powerful Tips

By Gee Njuguna


For most of us, buying a car be a daunting experience. Cars are a big investment and most of the time the car market seems such a complicated market. Below are four valuable tips to keep in mind when purchasing a car.

1. Research the Car Market

Any good buyer reviews the selling prices of cars that they want to buy. Most buyers wont rush to the nearest car seller and purchase a car that they like. Making use of the net and local magazine ads to compare and check out updated market prices. You will save crucial time and will be able to see the selling price for similar models around the world at the touch of a button. This will assist make a wise decision on how much a car is worth buying and what other buyers around the globe are paying for the make that you are interested in.

2. Learn to be Patient

Never be pressured to make a decision on the spot. Car salesmen are usually aggressive and will employ all sorts of tricks to try and pressure you to buy. Don't negotiate with sellers until you are ready to buy. What this means is that you need to avoid looking as if you are desperate or pretend to be an immediate buyer when dealing with salespeople.

Pretending to be interested is not fair and the salespeople will not be sure if you are a serious buyer. Should you return later to the salesperson, don't be surprised if they ignore you since they know that you like playing games.

While still researching, do not declare the price you want to pay for the car. If you do this and tell the salespeople, you will give them an advantage to try and see how much they can squeeze from you. They will try to forward you to other cars that might interest you or even meet your needs. If you need to discuss price, do it in broad terms and avoid giving specific.

3. Use the Phone to Negotiate

After pinpointing the potential cars that are worth negotiating for and understanding your market, you now need to move to the negotiation process. You need to practice good negotiating tips at this critical stage of purchasing the car.

Face-to-face negotiation is much harder compared to negotiating over the phone. When you negotiate with the salesperson face to face puts you at a disadvantage because you are on the salesperson's territory, giving him a better advantage. Sales people have this trick that they use where they communicate with the customer from multiple angles simultaneously. This causes key purchase issues not to be discussed.

Other tricks that sales people use is checking with management for "approval? in a separate room which results in pressure opportunities. One of the greatest assets that sales people have is pressure, and talking to them over the phone leaves you in a less restricted capacity. Since car sales people are trained and talented professionals, being in their presence when negotiating with will naturally result in sales pressure being exerted on you.

Talking with them over the phone will reduce the chances of them playing mind games and using emotional ploys on you since they are forced to talk to you. Also phone negotiations allow you to prepare yourself beforehand and have important data in front of you that you can verify with the sales person before sealing the deal.

4. Please be Reasonable

I strongly believe that its necessary to retain a level of politeness in car price negotiations even after being well informed. Should your car need repairs, the people at the dealership become important allies. Having a warm relationship with the car dealers can be beneficial when making future purchases.

What this means is that even if you are naturally good at negotiations, please do not use it to your advantage to engage them in bad arguments. Its reasonable to haggle over price so long as its done in a good manner.

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