Friday, July 18, 2008

Looking for the Top 5 When it Comes to Car Dealerships!

By Rebecca Worthlin

Buying a car is monumental! When you think about it it's the largest thing most people buy besides their home if they're a home owner. So making sure that you are treated fairly is much more important than most people realize. The car industry is pretty fundamentally confusing (some might say it's on purpose!) But at San Tan Honda Superstore of Chandler we like to keep things simple. Yes, we sell cars. But we don't sell cars at all costs or in direct opposition to the buyer's needs. We sell cars and we satisfy our customers; both aspects of the business are equally important to us here at San Tan!

If you're not careful you'll discover first hand that not all dealerships have the same philosophy. A lot of car dealerships don't really care about the "eventual" satisfaction of the customer as long as they get the papers signed and the prospective customer back on the road in a vehicle; any vehicle. So before you wander into just any car lot...think about a few things that might make your car purchase a little more pleasant.

As a favor to consumers who may someday want to buy a Honda while they're in Chandler, Arizona...we're willing to guide you in the right direction with a list of 5 things you should make sure your dealership offers you:

1.Look for polite sales associates. You shouldn't have to worry that two car salesmen are going to break out in a fist fight because they can't decide who gets you. Look for a dealership that allows you to have a little bit of space to browse rather than a dealership whose salesmen tend to hang out on the curb, open your car door before you've put it in park and refuse to let you out of their sight even at your request!

2. Choose a dealership with an Internet division! It's much easier to research current specials and deals at your leisure online. A good dealership will not only have an Internet division with exclusive online specials, but they will always honor the Internet specials upon which you've based your purchase!

3. We all have to put up with bossy friends, bossy parents and even bossy siblings, but you shouldn't have to put up with bossy salesmen. Some salesmen depend upon the establishment of a pattern to make the sale. They might start by getting bossy with you on irrelevant matters saying, "Wait here" or "Follow me." Be aware that they may be leading up to a "bossy" finale where they tell you what car to buy at what price. Choose a dealership who has trained their sales people to avoid such pushy maneuvers.

4. Look for a dealership whose salesmen are very knowledgeable, but not ridiculously opinionated. This is your new car; not the salesman's. So it doesn't really matter how many times he's been tempted to buy the loaded, high end model in the showroom. If you feel like looking at it; go ahead. But don't feel obligated to accommodate the suggestions of a salesman who continuously suggests vehicles that are not what you came in to buy.

5. And what about honesty? If a dealership is honest you'll never look back on your "monumental" car purchase with bitterness. Choosing an honest dealership means you will have a clear knowledge of your interest rate and payment information. Choosing an honest dealership means you will actually have the opportunity to take advantage of advertised specials. (If you are immediately told that the "advertised special" is already sold or is temporarily out of stock. Say thank you and walk away to find a dealership that actually honors their own advertising!)

Start your next ownership experience off on the right foot by making sure that the dealership you deal with is top notch. You'll regret it very quickly if you don't pay attention. Make the most of your money...don't just be happy with the end result. Be happy with the entire process from the moment you walk onto the lot to the moment you drive off of it!

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