Thursday, June 19, 2008

Hyundai: Higher and Higher Quality

By Jana Kingman

Hyundai is dedicating a lot of thought and energy to elevating the quality of their vehicles to a higher plane. While they've enjoyed their status as one of the major players in the car industry for years on end they aren't satisfied with a general sense of satisfaction and a trust earned by years of customer satisfaction. Hyundai requires more of itself; they want to constantly improve. And right now that means taking a quality product and making it even better.

One example of Hyundai's continuous movement to improve upon the quality of their already high quality product is the assembly plant in Alabama. Hyundai's assembly plant in Alabama is one of the best in the industry. It's state of the art in every way from technology to environmental elements.

The Alabama plant is responsible for the new Sonata and Santa Fe models, built especially for the American market. More than 250 welding robots (with additional robots checking the work of the welding robots) meticulously ensure with complex optical sensors that welds are tight and panel gaps are minimal. In addition to the stringent assembly methods used at the plant, every vehicle produced at the Hyundai plant in Alabama benefits from road testing.

That's why every Hyundai Sonata and Hyundai Santa Fe leaves the Alabama plant with 2.3 miles on the odometer. When a car comes off the assembly line at the Hyundai Alabama plant it is immediately taken for a test drive on Hyundai's own test track. It's just one more way Hyundai is improving on a great product. Nobody wants unwanted surprises when it comes to their new car.

Cars on the new car lot that have "special" sounds and noises or that have little quirks that set them apart (like a gear shift that sticks in reverse) usually end up on the lot a lot longer than any of the others! And it's not surprising. Nobody wants to pay good money for a car that is less than perfect! Hyundai knows this. It is the entire reason they have implemented quality measure after quality measure to avoid every anomaly, no matter how small. When a Hyundai reaches the dealer's lot it's because it's in perfect order and ready to drive off the lot with the consumer's full confidence.

Hyundai has combined great intentions with a great plan of action. Their consistent adherence to their own quality control measures has resulted in positive feedback from the public about their product, and specifically, about the quality of their product. Hyundai vehicles have long been a good buy, but after all the work the company has put in to providing higher and higher levels of quality, Hyundai is fast becoming the only car to buy!

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