Change is something that we all deal with in both our personal and professional lives. We can look the word up in a dictionary and knows what it "means," but that leaves so much out when it comes to the complexities of the human psyche!
Some of us see it as exciting. Others see it as uncomfortable. Others see it as scary. Still others see it as necessary. Regardless of your definition; there's one thing you can't argue. And that is that change happens.
And that includes large scale changes; industry changes. And even though industry changes (for most people) aren't really a "personal" experience, we still apply our personal experiences to the situation and label the changes to the industry according to past experiences. But if we pushed aside all our misconceptions and biased definitions, what exactly does it mean when an industry changes?
Changing industries are very accurate depictions of the changes in the purchasing habits of the particular industry's target market. An industry that ignores the needs of its consumer group's needs and wants will quickly find their profit margins falling. Changes to what the consumers are looking for actually run the entire industry.
If we accept this new definition, then change in any given industry can be used to indicate accurate changes in its market's purchasing habits.
Take the car industry. Car dealerships are changing. They've seen the needs of their consumers evolving and they are making sure they fill those new needs. Consumers are looking for: quality, wide variety, ease of purchase and a lot of spectacular presentation.
Take San Tan Honda Superstore of Chandler. It used to be Honda Cars of Mesa; for the past 31 years they were known for quality Hondas Valley wide. They made happy customers. But they've made some big changes to accommodate the industry's consumer group; and we're not just talking about a new name.
The new dealership is located in the San Tan portion of Loop 202 and Gilbert Road in Chandler, Arizona on 14 acres. The 14 acres are filled with cars to ensure that every consumer's needs (and wants) are met. The astounding number of service bays (44, to be exact) offer speed and efficiency on top of the quality Honda Cars of Mesa brought to their new dealership name and location. In addition to the 44 service bays, the dealership boasts a stand alone express service area to further convenience consumers. The 105,000 square foot building houses a state of the art showroom. An on-site courtesy shuttle paired with rental vehicle availability ensures that the extended hours of operation will not be in vain.
It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.
Some of us see it as exciting. Others see it as uncomfortable. Others see it as scary. Still others see it as necessary. Regardless of your definition; there's one thing you can't argue. And that is that change happens.
And that includes large scale changes; industry changes. And even though industry changes (for most people) aren't really a "personal" experience, we still apply our personal experiences to the situation and label the changes to the industry according to past experiences. But if we pushed aside all our misconceptions and biased definitions, what exactly does it mean when an industry changes?
Changing industries are very accurate depictions of the changes in the purchasing habits of the particular industry's target market. An industry that ignores the needs of its consumer group's needs and wants will quickly find their profit margins falling. Changes to what the consumers are looking for actually run the entire industry.
If we accept this new definition, then change in any given industry can be used to indicate accurate changes in its market's purchasing habits.
Take the car industry. Car dealerships are changing. They've seen the needs of their consumers evolving and they are making sure they fill those new needs. Consumers are looking for: quality, wide variety, ease of purchase and a lot of spectacular presentation.
Take San Tan Honda Superstore of Chandler. It used to be Honda Cars of Mesa; for the past 31 years they were known for quality Hondas Valley wide. They made happy customers. But they've made some big changes to accommodate the industry's consumer group; and we're not just talking about a new name.
The new dealership is located in the San Tan portion of Loop 202 and Gilbert Road in Chandler, Arizona on 14 acres. The 14 acres are filled with cars to ensure that every consumer's needs (and wants) are met. The astounding number of service bays (44, to be exact) offer speed and efficiency on top of the quality Honda Cars of Mesa brought to their new dealership name and location. In addition to the 44 service bays, the dealership boasts a stand alone express service area to further convenience consumers. The 105,000 square foot building houses a state of the art showroom. An on-site courtesy shuttle paired with rental vehicle availability ensures that the extended hours of operation will not be in vain.
It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.
About the Author:
Rebecca Worthlin has the information consumers have to have to make the best Honda purchase. And all her industry "know how" points straignt to the most super Honda inventory of all: SanTan Honda Superstore of Chandler!
0 comments:
Post a Comment